A successful marketing strategy requires a variety of touchpoints that create customer awareness. Signs are a vital part of that effort, helping you promote your business through effective visual communications from the moment potential customers enter your parking lot to when they walk through your doors. In fact, according to the Sign Research Foundation, 35% of new customers say they found a company because of a sign and that signage generates an average of three times as much revenue as word-of-mouth and advertising.
When evaluating sign businesses for your company, be sure to find one that offers a comprehensive array of high-quality services and a portfolio of completed projects. Look for a firm that employs experts in design, fabrication and installation of all types of signs and graphic solutions, as well as in project management. This ensures your sign project is completed on time and within budget, while meeting all regulatory requirements for your industry.
Outdoor signs can capture the attention of passersby and effectively communicate your message through a mix of font, color and size combinations. Generally speaking, large outdoor signs should use easy-to-read typefaces and be large enough that people can easily read them from a distance. Make sure your sign’s visual elements match your brand’s colors and style, creating a consistent appearance that increases customer recognition and builds trust. It’s also important that your sign isn’t cluttered with too much information or graphics, as this can detract from the message you want to convey.
Specialty lighting options can also highlight the unique design features of your sign, enhancing its visual appeal and creating a captivating experience for your customers and visitors. Using innovative textures and 3D design elements can add depth to your signs, further drawing attention and making them more memorable.
Another way to maximize the impact of your outdoor signage is by partnering it with other marketing and promotional activities, such as direct mail campaigns or television advertisements. For example, if you run a television advertisement that mentions your website or social media pages, you can drive viewers to these locations with an online sign that provides the URL, or by incorporating an NFC chip into your print signs so they can connect with their smart phones. The experts at your local sign company in Madison can help you integrate your marketing and promotion strategies with the right custom signage.